Good partnerships arise because they create short cuts for both companies to achieve their goals. It’s close to the classic “win-win”, except that product partnerships need a third win for the customers.
The strategic intent for most partnerships fall into two broad categories, where a company wants to either:
- Expand their product into areas that are outside of their core competencies (because those areas are still integral parts of their customers’ workflows)
- Tap into distribution from the partner’s customer base (because of its sheer size or because the partner’s customers are a great fit with the company’s product)
We are open to Partnership.