Good partnerships arise because they create short cuts for both companies to achieve their goals. It’s close to the classic “win-win”, except that product partnerships need a third win for the customers.

The strategic intent for most partnerships fall into two broad categories, where a company wants to either:

  1. Expand their product into areas that are outside of their core competencies (because those areas are still integral parts of their customers’ workflows)
  2. Tap into distribution from the partner’s customer base (because of its sheer size or because the partner’s customers are a great fit with the company’s product)

We are open to Partnership.

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